Premier Christian Media Trust

Unbelievable? Youth

Bringing together an expert team, passionate about supporting young people to develop a deep and confident faith, Unbelievable? Youth will produce engaging digital content and live events, answering the questions being asked by young people, and making it available on the social platforms they engage on.

Premier’s Christian apologetics group already produces award winning programmes that build bridges of understanding, and encourage the exploration of faith, science and philosophy for a predominantly adult audience. We strongly believe that young people also deserve the best of our thinkers, apologists and theologians so that they too can confidently engage in conversations about faith.

Why Unbelievable? Youth

Over the years, Premier has been equipping parents, carers and youth workers to better understand youth culture and support their young people in their faith journey.

But how can we support and better equip young people aged 13 - 18 years to develop a deep and confident faith grounded in scripture?

With our reach across different platforms and our expertise, we are well-placed to create quality and relevant Christian apologetics content for teenagers, bringing together the best of our Christian thinkers, writers, apologists and theologians to answer the questions that they are asking, making it available on the devices and platforms they engage on.

What will we do?

With the support of Westhill Endowment, we will:

Identify Christian influencers, discover fresh talent, and work with a small group of young up and coming Christian apologists.
Produce engaging high-quality short form content for young people themselves, sharing them via the social media platforms they use.
Showcase live youth apologetics at festivals and other gatherings of young people.
Develop ‘no question is off limits’ as an effective way to gather data of what questions young people want answered, filming and producing short clips from these sessions to create a valuable bank of content for social media.

For more information please see our tiktok channel by clicking here.